I have been following alternative energy sources for a number of years because I am invested in Valence Technology, a company that makes Lithium Phosphate batteries. While the company has some small wins such as being selected to power Segway Personal Transporters, it just hasn't caught any real traction in the market yet. One reason is that the automtive industry as a whole is fighting the change in my opinion because they do not want to abandon their gas-guzzling cash cows.
I think what Tesla Motors has created may be a game and industry changer. It is called the Tesla Roadster and can do what is noted on the above graphic. It does have a base price of $98,000, but for what you get it clearly beats all other high-end sports cars and is good for the environment. The overall design and attention to detail is awesome. I especially like the fact that there are no handles. It has a touchpad located in the shoulder intake duct that releases the latches. It's one powerful car that will change the industry.
Abandoning the gas guzzling habit is one aspect but companies like
Zenn Cars who create similar vehicles to Tesla in Canada have faced some red tape hurdles as well. So the challenges start at the most mundane level but scale as you rightly point out to our respective national habits.
I agree the design of these cars are fantastic and they are obviously the right kind of cars for an era where not only design thinking but systems thinking is starting to enter mainstream relevance. This is good to see, the small movement of getting off each of our own respective islands and broadening our social perspectives, all bodes well for these cars to become a daily fabric of our experiences.
Of course the price point is an inhibitor but that is the real beauty of design, once a mission is understood deeply, design is not only a creativity point but the very place costs can be addressed, so I am very optimistic over the long haul of changes that are being driven by environmental as well as economic realities.
M.
Posted by: Syven | 12/10/2007 at 08:23 PM
Thank you Brian for the refresher. Gary Benzel of Greenlady.com once told me the story about Tesla and I have been hooked ever since, I even designed my first Thank you cards with Tesla’s likeness on them. The name is so appropriate for the creation. I even loved David Bowies - Teslas - portrayal in The Prestige.
The application of science and art is shown brilliantly in the sculpture and design of the car. What intrigues me most is how radical entrepreneurs are defying a system of corporate giants in a new Boston Tea Party, however we are not dumping tea nowdays. Many media channels has steered the mass audience into greening and assisting with our precious environment. (Al Gores, An Inconvenient Truth) - I hope for the sake of us all we have time to undue what has been done. Uhmm I new name for our Modern age Boston Tea Party??? Silicone Valley Dinasaur Drip? Fossil Fuel Finalé? What would be a grand name for this era??
Posted by: MThree | 12/28/2007 at 06:05 PM
Positive thinking won't let you do anything but it will let you do everything better than negative thinking will.
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Posted by: helen | 10/13/2011 at 12:44 PM